Adidas plans shift to DTC-led business model in new “Own the Game” strategy - TheIndustry.fashion
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The Adidas Marketing Strategy: Collabs with Big Names
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![PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0c9d0c705150872fb6767dfdfac248999fea0e0c/15-Figure5-1.png "PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar")
PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar
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Adidas's new Gen Z, fashion-forward line is its biggest launch in 50 years | Vogue Business
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