![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas to donate portion of profits from Yeezy sales to charity founded by George Floyd's family | The FADER Adidas to donate portion of profits from Yeezy sales to charity founded by George Floyd's family | The FADER](https://thefader-res.cloudinary.com/private_images/w_760,c_limit,f_auto,q_auto:best/GettyImages-543531002_d4f5nc_ifhlv4_rvucok/kanye-west-photo-by-jonathan-leibson-getty-images-for-adidas.jpg)
Adidas to donate portion of profits from Yeezy sales to charity founded by George Floyd's family | The FADER
![adidas And Common Goal Accelerate Change For Both Halves Of Football With 1% Pledge To Projects Working Towards Gender-Equal Future | Sustain Health Magazine adidas And Common Goal Accelerate Change For Both Halves Of Football With 1% Pledge To Projects Working Towards Gender-Equal Future | Sustain Health Magazine](https://sustainhealth.fit/wp-content/uploads/2022/12/adidas-And-Common-Goal_6.jpg)
adidas And Common Goal Accelerate Change For Both Halves Of Football With 1% Pledge To Projects Working Towards Gender-Equal Future | Sustain Health Magazine
![Adidas won't burn unsold Yeezy products but will likely donate proceeds to charity instead - Fast Company Middle East | The future of tech, business and innovation. Adidas won't burn unsold Yeezy products but will likely donate proceeds to charity instead - Fast Company Middle East | The future of tech, business and innovation.](https://1661362760.rsc.cdn77.org/wp-content/uploads/2023/05/Adidas-wont-burn-unsold-Yeezy-p.jpg)
Adidas won't burn unsold Yeezy products but will likely donate proceeds to charity instead - Fast Company Middle East | The future of tech, business and innovation.
![Adidas to donate profits on Yeezy trainer sales to charity - but won't reveal amount | World News | Sky News Adidas to donate profits on Yeezy trainer sales to charity - but won't reveal amount | World News | Sky News](https://e3.365dm.com/23/07/768x432/skynews-yeezy-adidas_6233417.jpg?20230728185301)