Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
![adidas | Shoes | Sense Boost Go Adidas Running Sneakers Size 8 Scan Qr Code To Unlock Playlist | Poshmark adidas | Shoes | Sense Boost Go Adidas Running Sneakers Size 8 Scan Qr Code To Unlock Playlist | Poshmark](https://di2ponv0v5otw.cloudfront.net/posts/2022/06/06/629e451dc693bdfc0bdb7171/m_629e45784eeedef35f4fe662.jpg)
adidas | Shoes | Sense Boost Go Adidas Running Sneakers Size 8 Scan Qr Code To Unlock Playlist | Poshmark
![Amazon.com | adidas Originals Pulseboost Hd Womens Shoes Size 10, Color: Grey/Cloud White/High Res Coral | Road Running Amazon.com | adidas Originals Pulseboost Hd Womens Shoes Size 10, Color: Grey/Cloud White/High Res Coral | Road Running](https://m.media-amazon.com/images/I/71AGTYKc+GL._AC_UY1000_.jpg)