Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
Ranveer Singh scans QR for FIFA World Cup in new Adidas ad, Marketing & Advertising News, ET BrandEquity
![adiSpecialist on Twitter: "Enter for a chance to win free kicks...swing by your local adidas store. Scan QR code, and scratch off. Up until 11/2/20. https://t.co/j0yXprBAp0" / Twitter adiSpecialist on Twitter: "Enter for a chance to win free kicks...swing by your local adidas store. Scan QR code, and scratch off. Up until 11/2/20. https://t.co/j0yXprBAp0" / Twitter](https://pbs.twimg.com/media/ElraHYJVoAAtpl2.jpg)