Huebner Integrated Marketing - No brand strives for excellence like the archetype we're diving into today: The Hero. When it comes to making an impression on the world, The Hero makes its
Brand Archetypes: How to Build Phenomenal Brands leveraging the Power of Archetypes. | by Shantanu Kumar | Better Marketing
![Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more? - ScienceDirect Exploring the changing role of brand archetypes in customer-brand relationships: Why try to be a hero when your brand can be more? - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0007681322001355-gr1.jpg)