![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/1368d85a-1765-4c21-afb5-11cd33db9de7_52519f63.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![Yeezy buying guide: how to get Kanye's new black adidas 350 trainers | London Evening Standard | Evening Standard Yeezy buying guide: how to get Kanye's new black adidas 350 trainers | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/11/20/16/yeezy-boost-201118.jpg?width=1200&height=900&fit=crop)
Yeezy buying guide: how to get Kanye's new black adidas 350 trainers | London Evening Standard | Evening Standard
Is Yeezy a company or a brand? Who owns it, Kanye or Adidas? If Kanye owns it why does he get royalties? How does Adidas make money from it? - Quora
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Kanye West's Yeezy shoes skyrocket in resale value after Adidas cuts ties with the rapper | Daily Mail Online
![Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/02/19/12/YeezyQueue.jpg?width=1200&auto=webp&quality=75)
Adidas Yeezy Boost 350: Shoppers queue for hours in the cold on Oxford Street for Kanye West trainers | London Evening Standard | Evening Standard
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)